Category: Methodology
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First Accurate Voter Poll in Norway via Digipost
Gallup Nordic and Novus are now entering the Norwegian market and are the first in Norway to conduct a voter poll for the parliamentary election (Storting election) using the digital mailbox service, Digipost. The accuracy of the poll results was very high, with an average margin of error of approximately…
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AI FOMO? Thoughs after AAPOR, WAPOR and ESOMAR CEO Forum
The discussions at AAPOR, WAPOR, and ESOMAR emphasize that while AI tools can assist, they cannot replace the need for human knowledge in market research. AI may introduce significant issues such as manipulation and bias, making traditional research methods essential for reliable data. Understanding human behavior remains crucial.
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Thoughts from AAPOR & WAPOR: What is happening with the trust in opinion polls?
The recent conferences WAPOR and AAPOR in St. Louis highlighted crucial themes like the rise of populism and the importance of trust in opinion polls. Key insights emphasized that scientific methods are essential for credible surveys, warning against the misleading nature of non-scientific data and AI-generated responses in research.
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Revisiting Guardian poll: Scientific Insight on Sweden’s Ukraine Support
In a previous post we recreated the Guardian/Yougov poll but with scientific methods. Showing that the support for Ukraine is not dropping sharply in Sweden as they falsely stated. Also rising the question if the poll using unscientific methods is so wrong compared to thw Swedish population, it may very…